Content Syndication for Manufacturers – Extended Owned Media

Controlling, monitoring and automating product content movement

For manufacturers, product content is the foundation of all communication. This not only applies to marketing texts or product descriptions in online stores, as logistics and retail partners also rely on product content. While product images and information describing products are primarily required by certain areas, other areas might require more details about packaging hierarchies and correct dimensions. In most companies, there’s also the fact that this product information lies distributed across various systems and these data quality requirements are not known for every channel or recipient.

SyncManager initially integrates and aggregates the data from the various internal systems as a product content eXchange platform in order to overcome this complexity. The product information is enhanced and validated in accordance with the rules and requirements of the relevant output channels so that the right product content is available for each channel.
This product content is subsequently automatically transferred to the various output channels, so that the entire syndication process is efficient, resource-saving and lean, which applies to every key channel. SyncManager also allows manufacturers to provide enhanced content to retailers’ online stores, for instance. This attracts attention and gives manufacturers full control over their brand communication.
SyncManager initially integrates and aggregates the data from the various internal systems as a product content eXchange platform in order to overcome this complexity. The product information is enhanced and validated in accordance with the rules and requirements of the relevant output channels so that the right product content is available for each channel.
This product content is subsequently automatically transferred to the various output channels, so that the entire syndication process is efficient, resource-saving and lean, which applies to every key channel. SyncManager also allows manufacturers to provide enhanced content to retailers’ online stores, for instance. This attracts attention and gives manufacturers full control over their brand communication.

"Data and analytics leaders struggle to design a business-relevant strategy for product data syndication (PDS) that is both effective and efficient enough to satisfy sell-side B2B and B2C requirements.”

- Gartner in ‘Failure to Address Product Data Syndication Properly Leads to Penalties’
SyncManager Content Syndication Gartner Product Data

"Data and analytics leaders struggle to design a business-relevant strategy for product data syndication (PDS) that is both effective and efficient enough to satisfy sell-side B2B and B2C requirements.”

- Gartner in ‘Failure to Address Product Data Syndication Properly Leads to Penalties’

„The volume and velocity of product data is increasing; taken together with the variety of consumer and syndication channels results in increased operational cost and complexity.“

 

-Gartner in ‘Failure to Address Product Data Syndication Properly Leads to Penalties’
Gartner Report

„The volume and velocity of product data is increasing; taken together with the variety of consumer and syndication channels results in increased operational cost and complexity.“

 

-Gartner in ‘Failure to Address Product Data Syndication Properly Leads to Penalties’
Gartner Report

Platform Functionality

Platform Functionality

Import Feeds

Import feeds support various standard input data formats such as XML, JSON and XLS. Other data formats can also be added.

Import Feeds

Import feeds support various standard input data formats such as XML, JSON and XLS. Other data formats can also be added.

Structured Content Management

Content management allows structured data to be enhanced and maintained. Online validation is carried out when entering or editing data and users are given troubleshooting support in case of an error.

Structured Content Management

Content management allows structured data to be enhanced and maintained. Online validation is carried out when entering or editing data and users are given troubleshooting support in case of an error.

Digital Asset Management

Digital assets such as images, videos and documents can be uploaded to the platform and directly assigned to a product.

Digital Asset Management

Digital assets such as images, videos and documents can be uploaded to the platform and directly assigned to a product.

Enhanced Content Management

Drive Customer Engagement in the Online Stores of your Retail Customers.

Enhanced content allows manufacturers to actively shape the product detail pages in retailers’ online stores. As a rule, enhanced content of this sort increases product sales by 12% – 36%. SyncManager allows custom content to be designed for the retailers’ product detail page, thereby actively influencing product presentation on third-party pages.

Enhanced Content Management

Drive Customer Engagement in the Online Stores of your Retail Customers.

Enhanced content allows manufacturers to actively shape the product detail pages in retailers’ online stores. As a rule, enhanced content of this sort increases product sales by 12% – 36%. SyncManager allows custom content to be designed for the retailers’ product detail page, thereby actively influencing product presentation on third-party pages.

Data Quality Management

Data quality is visualised depending on the output channels. Users are notified of any data that requires reviewing and any data that is already “ready 2 publish”.

Data Quality Management

Data quality is visualised depending on the output channels. Users are notified of any data that requires reviewing and any data that is already “ready 2 publish”.

Task Management

Central task management supports content teams in collaboratively creating and enhancing product content while ensuring its quality.

Task Management

Central task management supports content teams in collaboratively creating and enhancing product content while ensuring its quality.

Enhanced Content – Erfolgsfaktor Product Experience – Task Management

Publication Channels

The finished publication channels are available for a multitude of platforms for the purpose of exchanging information (such as the GDSN) and for many direct recipients (such as retailers or UDI databases).

All processes are already fully installed so that you can immediately provide your data for these channels.

Publication Channels

The finished publication channels are available for a multitude of platforms for the purpose of exchanging information (such as the GDSN) and for many direct recipients (such as retailers or UDI databases). All processes are already fully installed so that you can immediately provide your data for these channels.

Ad hoc Sharing

Need to provide data ad hoc? Nothing could be simpler: Select your items and publish them through a private link that you share with your customer or requester. Your customer opens an online view of your data using this link and can search, view details or download any data sets as an XLS, XML or JSON file.

Ad hoc Sharing

Need to provide data ad hoc? Nothing could be simpler: Select your items and publish them through a private link that you share with your customer or requester. Your customer opens an online view of your data using this link and can search, view details or download any data sets as an XLS, XML or JSON file.

Export

You can of course also download any number of data sets as an XLS, XML or JSON file or in a custom format.

Export

You can of course also download any number of data sets as an XLS, XML or JSON file or in a custom format.

»Content Syndication with the
Product Content eXchange Platform SyncManager«

Benefit from our experience

Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.