The Supplier Portal

The retailer’s data model serves as the basis for the import – it determines the required attributes and ensures complete product data from the start. During the import, the formats used by the manufacturers are converted into the retailer’s preferred format. The supplier portal enables multichannel product content sourcing and this makes the exchange of data simple, quick and seamless for both parties

The data model is freely configurable and provides the basis for the structured content. In addition to product data such as weight, filling volumes and measurements this also includes compliance-relevant information such as tags and classifications. The imported data can easily be edited, amended and corrected through the input screen.

Media assets such as images and videos have now become just as important as the product data. They significantly influence the consumers’ decision to buy, which gives manufacturers a major incentive to add their media assets to the supplier portal.

The data quality is particularly important. The product data must be complete and accurate and meet the retailer’s standards. Freely configurable validation rules and workflows ensure that the retailer’s requirements are fulfilled. Integrated data quality reporting provides a clear view of the data’s readiness for publication and indicates any need for improvement.

In the supplier portal, manufacturers can decide themselves which additional content they want to add to their product page in the retailer’s store. Custom product descriptions, images, videos and corporate design ensures strong brand communication, increased awareness and brand recognition. This benefits both retailers and manufacturers, as enhanced content results in clearly measurable increases in sales.