The Supplier Portal
High-quality product content  |  automated by the manufacturer  |  integrated with your own content

The supplier portal makes it easier to directly exchange data between retailers and manufacturers. Retailers have the opportunity to display all their requirements in the supplier portal. Automated import feeds and freely configurable validation rules make onboarding manufacturer data simple. The supplier portal meanwhile gives manufacturers a simple opportunity to make their product data available and actively shape their brand communication in the retail store with the help of structured content.

The retailer’s data model serves as the basis for the import – it determines the required attributes and ensures complete product data from the start. During the import, the formats used by the manufacturers are converted into the retailer’s preferred format. This makes the exchange of data simple, quick and seamless for both parties.

The data model is freely configurable and provides the basis for the structured content. In addition to product data such as weight, filling volumes and measurements this also includes compliance-relevant information such as tags and classifications. The imported data can easily be edited, amended and corrected through the input screen.

Media assets such as images and videos have now become just as important as the product data. They significantly influence the consumers’ decision to buy, which gives manufacturers a major incentive to add their media assets to the supplier portal.

The data quality is particularly important. The product data must be complete and accurate and meet the retailer’s standards. Freely configurable validation rules and workflows ensure that the retailer’s requirements are fulfilled. Integrated data quality reporting provides a clear view of the data’s readiness for publication and indicates any need for improvement.

In the supplier portal, manufacturers can decide themselves which additional content they want to add to their product page in the retailer’s store. Custom product descriptions, images, videos and corporate design ensures strong brand communication, increased awareness and brand recognition. This benefits both retailers and manufacturers, as enhanced content results in clearly measurable increases in sales.

The retailer’s data model serves as the basis for the import – it determines the required attributes and ensures complete product data from the start. During the import, the formats used by the manufacturers are converted into the retailer’s preferred format. This makes the exchange of data simple, quick and seamless for both parties.

The data model is freely configurable and provides the basis for the structured content. In addition to product data such as weight, filling volumes and measurements this also includes compliance-relevant information such as tags and classifications. The imported data can easily be edited, amended and corrected through the input screen.

Media assets such as images and videos have now become just as important as the product data. They significantly influence the consumers’ decision to buy, which gives manufacturers a major incentive to add their media assets to the supplier portal.

The data quality is particularly important. The product data must be complete and accurate and meet the retailer’s standards. Freely configurable validation rules and workflows ensure that the retailer’s requirements are fulfilled. Integrated data quality reporting provides a clear view of the data’s readiness for publication and indicates any need for improvement.

In the supplier portal, manufacturers can decide themselves which additional content they want to add to their product page in the retailer’s store. Custom product descriptions, images, videos and corporate design ensures strong brand communication, increased awareness and brand recognition. This benefits both retailers and manufacturers, as enhanced content results in clearly measurable increases in sales.

SM_Website_Keine-Kompromisse-beim-Datenmodell_Grafiken

No Compromises
with Data Model

The supplier portal fully displays the retailer’s data model and is freely configurable, thereby offering total flexibility.

SM_Website_Geregelte-Datenpflege_Grafiken

Regulated
Data Maintenance

Validation rules and defined workflows ensure data quality from the start and can be adapted according to the retailer’s requirements.

SM_Website_Visualisierte-Publikationsreife-der-Daten_Grafiken

Visualised Data
Ready for Publication

Individualised reporting provides information on the current data quality status at all times until the content is finally ready for publication.

SM_Website_Mehr-Umsatz-dank-EC_Grafiken

More Turnover Thanks
to Enhanced Content

The supplier portal gives manufacturers the opportunity to automatically incorporate custom content such as texts, images and videos in the retailer’s product page and therefore actively ensure an increase in sale figures.
SM_Website_Keine-Kompromisse-beim-Datenmodell_Grafiken

No Compromises
with Data Model

The supplier portal fully displays the retailer’s data model and is freely configurable, thereby offering total flexibility.

SM_Website_Geregelte-Datenpflege_Grafiken

Regulated
Data Maintenance

Validation rules and defined workflows ensure data quality from the start and can be adapted according to the retailer’s requirements.

SM_Website_Visualisierte-Publikationsreife-der-Daten_Grafiken

Visualised Data
Ready for Publication

Individualised reporting provides information on the current data quality status at all times until the content is finally ready for publication.

SM_Website_Mehr-Umsatz-dank-EC_Grafiken

More Turnover Thanks
to Enhanced Content

The supplier portal gives manufacturers the opportunity to automatically incorporate custom content such as texts, images and videos in the retailer’s product page and therefore actively ensure an increase in sale figures.

Importfeeds

In addition to the standard XLS, XML and JSON import formats, industry-specific data formats can also easily be implemented to make it as easy as possible for suppliers and manufacturers to provide content.

Structured Content

Suppliers and manufacturers can post edit or create product content through the available editors. The SyncManager product editor is committed to simple usability and immediately displays product data errors, as an example.

Media Assets

The supplier can add their media assets to the product. The retailer determines which assets they expect from their suppliers.

Data Quality

The supplier has a constant overview of the quality of their product information provided and can correct it with just a few clicks.

Importfeeds

In addition to the standard XLS, XML and JSON import formats, industry-specific data formats can also easily be implemented to make it as easy as possible for suppliers and manufacturers to provide content.

Structured Content

Suppliers and manufacturers can post edit or create product content through the available editors. The SyncManager product editor is committed to simple usability and immediately displays product data errors, as an example.

Media Assets

The supplier can add their media assets to the product. The retailer determines which assets they expect from their suppliers.

Data Quality

The supplier has a constant overview of the quality of their product information provided and can correct it with just a few clicks.

Enhanced Content

The supplier can design the “product packaging” for their product detail page to present their product to consumers in an ideal manner.

Enhanced Content

The supplier can design the “product packaging” for their product detail page to present their product to consumers in an ideal manner.

»Multichannel Content Sourcing with the
Product Content eXchange Platform SyncManager«

Benefit from our experience

Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.