For Retailers – Multichannel Product Content Sourcing
High-quality product content  |  automated by the manufacturer  |  integrated into your own content

Quality requirements in terms of retail product information have drastically increased in recent years. Consumers expect increasingly comprehensive information in the e-commerce area, while marketing continuously searches for new ways of attaining consistent product communication tailored to target groups and channels. Manufacturers’ product ranges are continuously expanding in the meantime, which means that not only are the requirements in terms of quality increasing, so is the sheer volume of data that needs to be moved.

This task can only be mastered efficiently through the automated delivery of product content by manufacturers and suppliers. While this product content is already available in an electronic format and is usually also transferred to retailers in this manner, this is often still done using various means, in various formats and varying degrees of quality.

This is where SyncManager comes into play: SyncManager ensures the product content is integrated directly from various manufacturer and supplier sources – be it Excel or GDSN. Consistent data quality management ensures that retailers’ content quality requirements are guaranteed to be fulfilled.

Effizient kann diese Aufgabe nur durch eine automatisierte Zustellung von Product Content durch die Hersteller und Lieferanten gemeistert werden. Zwar liegt dieser Product Content dort bereits in elektronischer Form vor und wird für gewöhnlich auch über diesen Weg an den Handel übermittelt – leider Stand heute jedoch auf unterschiedlichsten Wegen, in unterschiedlichsten Formaten und in sehr unterschiedlicher Qualität.

This is where SyncManager comes into play: SyncManager ensures the product content is integrated directly from various manufacturer and supplier sources – be it Excel or GDSN. Consistent data quality management ensures that retailers’ content quality requirements are guaranteed to be fulfilled.

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Enhanced Content

Product detail pages with manufacturer enhanced content generally increases product sales by around 12 – 36%.

Accurate Master Data

Is the foundation of logistics, purchasing and sales. Accurate master data typically reduces logistics costs by 3 – 4%, for instance.

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Optimised Data Maintenance

More content, better quality and no increased personnel expenses.
Simple supplier onboarding.

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Compliance

Country-specific observance of applicable laws and acquisition of the necessary product data (such as the cosmetics regulation in Germany).

SM_Website_Enhanced_Content_Grafiken

Enhanced Content

Product detail pages with manufacturer enhanced content generally increases product sales by around 12 – 36%.

Accurate Master Data

Is the foundation of logistics, purchasing and sales. Accurate master data typically reduces logistics costs by 3 – 4%, for instance.

SM_Website_Optimierte_Datenpflege_Grafiken

Optimised Data Maintenance

More content, better quality and no increased personnel expenses. Simple supplier onboarding.

SM_Website_Compliance_Grafiken

Compliance

Country-specific observance of applicable laws and acquisition of the necessary product data (such as the cosmetics regulation in Germany).

Product information is the nucleus of retail

Structured Content

Structured Content such as product texts, product features, packaging units etc. – as well as media assets including product images, videos, manuals, certificates and so on.

Product information is the nucleus of retail

Structured Content

Structured Content such as product texts, product features, packaging units etc. – as well as media assets including product images, videos, manuals, certificates and so on.

Enhanced Content

Enhanced Content – the electronic equivalent in the online store to physical product packaging in bricks-and-mortar stores. The manufacturer designs a part of the product detail page which allows them to market their products in the best possible manner.

Enhanced Content

Enhanced Content – the electronic equivalent in the online store to physical product packaging in bricks-and-mortar stores. The manufacturer designs a part of the product detail page which allows them to market their products in the best possible manner.

*) Grafik aus Becker, Jörg; Schütte, Reinhard: Handelsinformationssysteme, 2. Aufl., Redline Wirtschaft, Frankfurt am Main, 2004. ISBN 3-478-25590-2

Packaging hierarchies

Retail processes use packaging hierarchies, logistical information such as weight and dimensions, product numbers, customs tariff numbers and much more.

Packaging hierarchies

Retail processes use packaging hierarchies, logistical information such as weight and dimensions, product numbers, customs tariff numbers and much more.

*) Grafik aus Becker, Jörg; Schütte, Reinhard: Handelsinformationssysteme, 2. Aufl., Redline Wirtschaft, Frankfurt am Main, 2004. ISBN 3-478-25590-2

Multichannel Content Sourcing with the Product Content eXchange Platform SyncManager

Multichannel Content Sourcing with the Product Content eXchange Platform SyncManager

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The supplier portal

The supplier portal allows suppliers and manufacturers to provide quality-assured product information for retailers:

  • Importfeeds
  • Managing structured content
  • Asset management
  • Quality management
  • Creating enhanced content
The supplier portal is precisely adapted to the retailer’s requirements, allowing manufacturers and suppliers to provide tailored content.

The Global Data Synchronisation Network

The Global Data Synchronisation Network (GDSN) is the world’s largest product information network. The GDSN allows companies from any industry and market to seamlessly exchange high-quality product information.

The SyncManager platform provides its own integrated GDSN data pool thereby allowing access to the product information of over 56.000 suppliers and manufacturers worldwide.

Content Provider

Are there additional content providers such as:
  • GS1 Trustbox,
  • ecoinform,
  • Euvino,
  • oder DataNatuRE,
whose product information you would like to obtain?
No problem – we can link them for you.

The Product Content eXchange Platform

And you have full control over the product information provided via your suppliers and manufacturers.

Our platform allows you to:
  • Collate content
  • Ensure quality
  • Enhance content
  • And, last but not least, make your product content available in a format via an interface in your PIM or ERP system.

The supplier portal

The supplier portal allows suppliers and manufacturers to provide quality-assured product information for retailers:

  • Importfeeds
  • Managing structured content
  • Asset management
  • Quality management
  • Creating enhanced content
The supplier portal is precisely adapted to the retailer’s requirements, allowing manufacturers and suppliers to provide tailored content.

The Global Data Synchronisation Network

The Global Data Synchronisation Network (GDSN) is the world’s largest product information network. The GDSN allows companies from any industry and market to seamlessly exchange high-quality product information.

The SyncManager platform provides its own integrated GDSN data pool thereby allowing access to the product information of over 56.000 suppliers and manufacturers worldwide.

Content Provider

Are there additional content providers such as:
  • GS1 Trustbox,
  • ecoinform,
  • Euvino,
  • oder DataNatuRE,
whose product information you would like to obtain?
No problem – we can link them for you.
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The Product Content eXchange Platform

And you have full control over the product information provided via your suppliers and manufacturers.

Our platform allows you to:
  • Collate content
  • Ensure quality
  • Enhance content
  • And, last but not least, make your product content available in a format via an interface in your PIM or ERP system.

»Multichannel Content Sourcing mit der
Product Content eXchange Plattform SyncManager«

Benefit from our experience

Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.