SyncManager is now BYRD – theplatform
More than just MDM, PIM, PXM, DAM and GDSN
Out-of-the-box configurations for retail, industry and healthcare sectors — Enhanced content and analytics for online commerce. With BYRD – theplatform you can manage any kind of product content – electronic and quality-assured.
FOR RETAILERS
Efficient procurement
Efficient procurement of electronic product information:
- More content
- better quality
- no increased personnel expenses
Accurate Master Data
Accurate master data is the foundation of logistics, purchasing and sales. Improved master data can reduce logistics costs by 3 – 4% for instance.
Conversion Rates
With enhanced content, a 12 – 36% higher conversion rate is achieved, as the consumer experiences an enhanced product experience in the online shop.
FOR MANUFACTURERS & SUPPLIERS
Quality assurance
Validation according to country and industry-specific standards (e.g., in GER for FMCG according to GS1 DQX and in healthcare according to COVIN and GS1 GDSN). Enrichment and correction is then workflow-supported.
Low implementation cost
Data models, validation rules, business workflows and output channels already available out-of-the-box for many use cases. Connection of internal systems via standard imports and API quickly feasible.
Enhanced Content
At last, have a direct influence on the product detail page in the retailer shop! Complete design of one part of the product detail page in the retailer shop and thus a 12 – 36% higher conversion rate.

Companies worldwide
already use SyncManager

Retailers worldwide
are available through SyncManager

Suppliers worldwide
can be obtained via SyncManager