Product Content eXchange
for Digital Commerce

Whether it be suppliers, manufacturers or retailers – electronic, quality-assured product information is the foundation of the business.

SyncManager allows retailers to aggregate product information from a diverse range of sources and directly from their suppliers and to ensure its quality and enhance it with their own information before using it for their internal PIM, ERP and online store systems.

SyncManager allows manufacturers to aggregate and enhance product information from a diverse range of sources and ensure its quality before publishing it with retailers, marketplaces, data pools, store.


Efficient procurement

Efficient procurement of electronic product information:
  • More content
  • better quality
  • no increased personnel expenses

Accurate Master Data

Accurate master data is the foundation of logistics, purchasing and sales. Improved master data can reduce logistics costs by 3 – 4% for instance.

Conversion Rates

With enhanced content, a 12 – 36% higher conversion rate is achieved, as the consumer experiences an enhanced product experience in the online shop.


Quality assurance

Validation according to country and industry-specific standards (e.g., in GER for FMCG according to GS1 DQX and in healthcare according to COVIN and GS1 GDSN). Enrichment and correction is then workflow-supported.

Low implementation cost

Data models, validation rules, business workflows and output channels already available out-of-the-box for many use cases. Connection of internal systems via standard imports and API quickly feasible.

Enhanced Content

At last, have a direct influence on the product detail page in the retailer shop! Complete design of one part of the product detail page in the retailer shop and thus a 12 – 36% higher conversion rate.

Companies worldwide

already use SyncManager


Retailers worldwide

are available through SyncManager


Suppliers worldwide

can be obtained via SyncManager

HCDP – With SyncManager more than a million products

Find out everything about the implementation of the Healthcare Content Data Portal (HCDP) on the basis of the SyncManager cloud platform with Bayard Consulting as a project partner.



State of the Art Multi-Channel Content Sourcing


»With data quality monitoring in SyncManager, we are able to evaluate data quality of each supplier according to our requirements and to work towards appropriate improvements in a targeted manner.«

Christoph Matt | Head of IT Purchasing & Logistics | E-Healthcare Supply Chain | Sana Einkauf & Logistik GmbH


Content Syndication at its Best